Fast food chains are not immune from the new US anti-trust law, which makes it a crime for companies to retaliate against competitors.
The law has prompted the fast food industry to sue rivals, including McDonald’s Corp, for allegedly copying their design or ingredients.
McDonald’s said on Thursday that it would move away from its fast food concept and expand its menu offerings.
The U.S. District Court in New York, the nation’s top court, has ordered a preliminary injunction barring McDonald’s from using the words “McDonald’s” in the names of any products that contain beef or other meat products.
The case could have a far-reaching impact on fast food.
A federal judge in New Jersey ruled last month that the “Mc” in McDonald’s name could not be used in its name as an advertising banner.
The U.K. is expected to follow suit.
The Supreme Court has already said that fast food should be protected from lawsuits.
A case filed by McDonald’s against the U.N. Food and Agriculture Organization (FAO) and the World Health Organization (WHO) could result in an appeal to the Supreme Court.
McDonalds also filed a lawsuit against the World Bank and the International Monetary Fund, alleging the countries are abusing their sovereign powers.
“The WTO and the IMF are not in a position to enforce their own laws on the world market,” said John Sifton, a partner at law firm Patton Boggs.
“We have a court that is being used as a rubber stamp for other countries’ demands, and the WTO and IMF are just making it harder for us to make our case.”
McDonald said the case was about freedom of association, saying the fast-food chain is a global brand.
“There is no reason that we should be forced to be part of this type of lawsuit,” the company said in a statement.
“As a company, we are a global leader in creating the right environment for our employees and the communities in which we operate, and we stand behind our commitment to freedom of speech.”
“This lawsuit is not about protecting McDonald’s brand or its workers,” McDonald’s spokesman Kevin O’Brien said.
“McDonald has never discriminated against anyone, and our focus remains on supporting our employees, customers and suppliers to ensure our restaurants remain competitive and healthy.”
“We are confident that our case will be successful and we will continue to fight for our rights and freedom of expression.”
The McDonald’s lawsuit said the U, U.A.
E and the UG were using their sovereign authority to impose their own rules and regulations that infringe on the rights of other countries.
“This is an attack on free speech and free trade,” the lawsuit said.
“This is not a battle about protecting the McDonald’s family brand, but a fight about protecting America’s workers, their livelihoods and their families.”
Mcdonald’s has already spent $2.3 billion to settle lawsuits related to the fast foods brand.